The Real Reason We Need to Create Content

Human Connection

Social media began as an opportunity for humans to connect with friends, old and new. So as creators, why do we feel immense pressure to judge ourselves by the number of follows and likes we get?

Share Your Values

Social media platforms are an opportunity to share your values. How you communicate with the world what your passions are, says as much about you as your passions.

Sending Signals

Your content and how you create it send a smoke signal to the world what you care about. It then attracts those who share similar values to you as well.

Podcast Studio 2020



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Coach Furtado

Coach Furtado

Writing about leadership, teamwork, and human development through the lens of sports.